Since the release of custom pages for Apple devices, at REPLUG, we have often tested them for many of our partners in different verticals and locations. On top of that, we are also facilitating the conversion in the upper part of the funnel, which has been difficult to do in the past. The process of making custom product pagesīy doing so, we are creating a seamless experience for users who will interact with our ads. This way, we will align the external content, i.e., the ads, with the Custom Product Page content. Let’s say we work for a fitness app that features different exercises based on the body part and various kinds of training (HIIT, Yoga, Strength, etc.).ĬPPs will allow us to create different “landing pages” tailored for each audience group we want to target, highlighting the relevant content or feature. Let’s make an example here, just so that we can understand better the power of this functionality. Increased relevancy = higher conversion rate These play an essential role in our day-to-day campaign optimization activities as they give us the opportunity to customize what each group of users will see based on the ads shown to them. This new functionality released by Apple is a game-changer because it now allows marketers to optimize the efficiency of the user journey from click to conversion. Why Are Custom Product Pages Important for App Marketers?ĬPPs are additional Product Pages that will showcase different products, services, and features or address different audiences based on their look (for example, male vs. It’s important to note that CPPs are not visible on organic searches but only through paid campaigns that have embedded the specific URL. Specifically, at the time of writing this article, we can integrate this URL for paid app install campaigns on Apple Search Ads and Meta (Facebook and Instagram). We can create up to 35 different Apple Custom Product Pages and can modify the following element per custom page:Įach custom product page created will be different from our default page and will have a unique link that can then be used for acquisition campaigns. What Are Custom Product Pages?ĬPPs are different variations of our main (default) product page. By doing so, we will most likely also increase important acquisition metrics, such as conversion rate. This feature allows us to showcase the same message between ads and a custom product page. With Custom Product Pages, we can now provide consistency and alignment in the conversion journey of our potential customers. The idea behind CPPs is compelling as it addresses one of the biggest challenges (and frustrations) for marketers in the app marketing industry when it comes to iOS devices: CRO or conversion rate optimization. ![]() ![]() 3 Tips on How to Use Custom Product PageĬustom Product Pages (CPP) were launched in late 2021 with a few more features: Product Pages Optimization (an A/B testing tool) and in-app events. ![]() ![]()
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